Client: Toyota Canada
Agency: Saatchi & Saatchi
Campaign: Toyota Survey
Surveys can be horribly dull, so Toyota wanted to spice things up by answering questions in a personalized dynamic Rube Goldberg that changes based on the recipients answers. The twist: he questions are entirely done in camera, without UI. Toyota saw a massive increase in social media engagement and the project was spotlighted as FWA site of the day.
View the case study here: https://vimeo.com/80938731