Lader’s bold and fresh approach to directing is exemplified in his work as a music video director for some of the world’s top-charting artists, including Mariah Carey, Enrique Iglesias, Usher and various others. His most recent videos include American Idol Winner Phillip Phillip’s “Raging Fire,” Wiz Khalifa’s “We Dem Boyz” and Ty Dolla $ign feat. B.o.B’s “Paranoid.” He’s been nominated for numerous awards for his work in the music industry, including MTV Video Music Awards Best Pop Video & Hip Hop Video, BET Awards Video of the Year and BET Hip Hop Awards Video of the Year. His video for Bruno Mars’ “Just The Way Your Are” has racked up over 545 million YouTube views and was nominated for MuchMusic Video Awards for International Video of the Year and Most Watched Video of the Year.
While Lader boasts an excellent reputation in the music industry, he is no stranger to commercial work with an expansive portfolio of campaigns, commercial spots and film/TV projects for many major brands. Recent campaigns of note include Volkswagen’s Google Smileage campaign with Deutsch, Disney’s Memory Makers with Yellow Shoes Creative Group and American Idol Ford Spots with Team Detroit. He has also directed several short films, which have turned heads at HBO, Burrell Communications, National Foundation for the Advancement in Arts and more.
Lader understands the necessity of staying focused, “I live by the quote, ‘You judge your success by what you sacrifice to get it.’ “